Thalia Projections

Day one of Thalia’s new brand campaign ended with some colleagues having to state their personal data to the police. But also with 1.1 million social media contacts in a very short time and massive press coverage.

The projections took place simultaneously in Cologne, Berlin, Dortmund and Hamburg. They were streamed live on Facebook and at the Thalia Future Conference with over 400 industry representatives. The result: 1.1 million social media contacts and 7.8 million media impressions.