Thalia's commitment to Europe sparks a debate. A few people threaten to boycott the brand, many think it’s great. The web talks about politics – and Thalia.

With bold statements on posters, in social media and in stores, Thalia is giving Europe a voice and makes Europeans go vote.

The Funke media group and booksellers Mayersche and Osiander join the campaign.

It reaches 14 million people.

The voter turnout of 61.4% is the highest since 1989.