Incidence down, stores open: When we all first thought the pandemic was over, everything suddenly happened very quickly. And the question quickly arose: How do you advertise the grand reopening by avoiding the fear of strolling crowds? Our answer: with humor.

A return to normal also means a return to the unpleasant side of shopping. By promoting these aspects, we didn't have to sugarcoat anything and, with a healthy dose of irony, made real-life-shopping all the more fun.