s.Oliver. Everyone knows the brand. Fewer and fewer people have an emotional connection to it. Now s.Oliver has a new purpose: fashion for life – clothes that serve people, not the other way around. So we create a campaign that is boldly normal. We refrain from exaggerated fashion talk and celebrate everyday thoughts about everyday clothes. With the largest campaign in the company's history.
We look at fashion through the eyes of the people.
The nature of the films matches the new brand identity: human and intimate. Shot on 16mm film and ruthlessly authentic, showing all the flaws and blurs.
The integrated campaign is used internationally and activates a new, younger target group on all channels.
While all other brands are extremely cautious, s.Oliver is going on the image offensive. The courage pays off: The autumn collection is sold out in a few days.
