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You don't have to read this if you don't want to. Nobody needs to be interrupted by a company involuntarily. Only those who associate their message with a benefit or an added value can still reach people efficiently. That's why all our ideas start where they end: with the people they’re made for. The result can be… well, almost anything. That’s exactly what makes it so exciting.

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NEON

A new world order, bombs in Europe, digital overkill… If you no longer know what to think at the age of 18 to 25, it's okay. NEON understands young readers and can be their lighthouse in a crazy world. Based on this insight we developed the campaign and the new NEON claim:

For a mailing to media decision makers we invented the office oracle. It makes difficult decisions easy: pick up the office oracle, give it a good swing on your office chair and check the result.