NEON

A new world order, bombs in Europe, digital overkill… If you no longer know what to think at the age of 18 to 25, it's okay. NEON understands young readers and can be their lighthouse in a crazy world. Based on this insight we developed the campaign and the new NEON claim:

For a mailing to media decision makers we invented the office oracle. It makes difficult decisions easy: pick up the office oracle, give it a good swing on your office chair and check the result.