Marco Tozzi

Before we could come up with our first international 360-degree campaign, we first had to become experts on women. During the pitch we initiated a focus group and learned two important lessons: 1. When it comes to shoes, women do what they want. 2. If you want to sell shoes, aim for the guts. Then we wrote a new claim:

There are a million reasons for new shoes. But for our target group, one is enough.

Just because. Two words are enough for print. And for TV ads, 13 seconds tell the story.

The Website

Just because – whenever you want. The new web shop becomes an organic part of the new brand identity.