Kosmos Experiments

Because the market was growing faster than the market leader, Kosmos asked us for strategic and creative support. So we added a new element to the brand's periodic table: fun. With a strategic idea, a specially developed typography, a new look and a new claim, we created – poof! – an integrated campaign.

Part of the new CI is a new brand font: the "KOSMOS Hand".

Do try this at home.

On social media we experimented with exciting formats: the "Why of the Week", "Knowledge to go", science hacks, unboxings…