H&M LAB – Wearable Love

H&M Germany has developed a technology that turns fashion into a medium for emotions. Flexible sensors are incorporated into the shoulder sections of the jacket, which transmit signals as a touch. With the "Wearable Love" collection, people can touch each other even though they are separated. We helped with the product development and created the campaign.

"Wynken Blynken & Nod not only immediately grasped the zeitgeist of the product, but also brought to life an H&M LAB idea of fashion in the context of technology.”

Thorsten Mindermann, Regional Manager Central Europe

Development of the product name and the UX design of the app were part of the task.