H&M LAB – Wearable Love

With the "Wearable Love" collection, people can touch each other even though they are separated. The pandemic and its consequences made the innovation world-famous at a stroke.

"Wynken Blynken & Nod not only immediately grasped the zeitgeist of the product, but also brought to life an H&M LAB idea of fashion in the context of technology.”

(Thorsten Mindermann, Regional Manager Central Europe)

Development of the product name and the UX design of the app were part of the task.

300 million earned media contacts worldwide.