FRoSTA is the first frozen food manufacturer to cook entirely without additives. This now also applies to communication. The new brand identity is honest and straight and has a simple idea:
FRoSTA is the first frozen food manufacturer to cook entirely without additives. This now also applies to communication. The new brand identity is honest and straight and has a simple idea:
Fresh ingredients for a new brand face: new font, new tonality, new colours, new food staging.
Result: Best sales in the company's history, best case for digital out-of-home campaigns.
