Fitzgerald

In the beginning, there was the title of Scott F. Fitzgerald’s novel “Tender is the night”. This led to the idea for a new club concept – a mixture of classy bar, club and independent cinema. It’s a cocktail made of 60s style, mid-century and Palm Springs that you would expect in East London rather than in Northern Germany. We designed the brand and its appearance including logo, corporate identity, website, social media, manifesto, equipment and all the frills.

The drinks menu became a 44-page magazine, printed on newsprint. Each of the carefully curated cocktails was given its own stage.

1cl Midcentury, 2cl 2018 and a shot of magic potion.

The ingredients for the CI cocktail.