The MS Dockville music festival has made a name for itself, but it’s not a stand-alone in the German festival landscape anymore. Our task was to find out what makes the MSDV unique and then tell everyone about it. The idea: Rather than the acts, the festival stories were the real stars of the campaign – with all their colors and failures and the proximity to the city of Hamburg.

What looks like a line-up is actually a bite-sized short story.

For social media we turned all of Hamburg into advertising space by bringing the posters to places where our stories happen – kiosks, beer refrigerators, kebab shops.