Steinway&Sons undoubtedly builds the best grand pianos in the world. The brand has more substance than almost any other. But how does it speak? And on which channels do you reach people who can buy a Steinway? We have struck a new note with campaigns in Germany, France, UK and the USA.

Steinway only builds one piano: the best in the world.

Spirio. With the app-controlled instruments Steinway becomes a tech company. Spirio brings the best artists in original quality to your home. Lang Lang now plays in your living room.