You don't have to read this if you don't want to. Nobody needs to be interrupted by a company involuntarily. Only those who associate their message with a benefit or an added value can still reach people efficiently. That's why all our ideas start where they end: with the people they’re made for. The result can be… well, almost anything. That’s exactly what makes it so exciting.
Every effective idea must start where it ends: with the people it’s made for.
People want to be touched.
H&M's first wearable collection has become something special: Fashion that transmits feelings. We helped with product development, brand development and campaign development.
In the age of superficiality, THALIA the world's third-largest bookseller is a rare source of high-quality food for thought. Selling books has never been more exciting.
For over 50 years ANJOLA by FRITZ COLA has been concentrating the taste of the tropics in the distinctive relief bottle. Finally, people in the trendy districts of Berlin and Hamburg are getting to know this!
For JUGEND FORSCHT we removed anything overly academic from science and replaced it with fun. This approach has been so successful, we are the first agency in the history to create four annual campaigns in a row.
People want to shop in all supermarkets simultaneously.
Our first digital product. For the SUPERKORB app we developed a business case, defined the user journey, took care of UX-design and managed the external programming.
Our work for BULTHAUP began with creating a new brand profile. We then developed the concept for the new BULTHAUP website. Always in focus: the people.
People read what they want, not what companies want.
The briefing was to make a catalogue, the result was a service: For each new RICH&ROYAL collection we created a travel guide to the places that inspired the designers – London, Marrakesh, Lisbon.
People only accept interruption by an ad if it´s worth it.
Three smiles are better than one. Our campaign for MOEBEL.DE is based on several short stories in one commercial break. Some call it "polymorphic advertising". (We don't know what that is either.)